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Data vs Creativity
The Great Frenemies

As the ad and marketing industry cautiously approach the 2020’s it  seems that data and creativity are locked in a “bras de fer”: an arm-wrestling contest which could determine the evolution of brand communications for the rest of the 21st century.

Two venerable statesmen of advertising who shaped 20th century advertising have already placed their bets: Sir John Hegarty, warns that “Creativity is receding from the world of marketing and the obsession with data is to blame” whereas Martin Sorrell believes “the definition of creativity needs to change… Three drivers — technology, data and content are changing the nature of creativity."

Find out, on December 11, 2019, the eve of a new decade, what some of our industry’s brightest minds are thinking regarding the roles Creativity and Data will play at the IAB/IMC conference, “Data vs Creativity, the Great Frenemies”.

IMC 2019

Data vs Creativity
The Great Frenemies
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08:30 – 09:00

Registration – Networking

09:00 – 09:30

Opening Statements:

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James Nass

President IMC19

Spyros Papageorgiou

Chairman IAB Hellas

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Giorgos Hadjipavlou

IMC19 Master of Ceremonies

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Section 1

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09:30 - 10:00
Kemp
Nicola Kemp
MANAGING EDITOR, BITE AT CREATIVEBRIEF

Busting the influencer myth

10:00 - 10:30

University Presentation 1

10:30 - 11:00
Dobre
Catalin Dobre
CEE CREATIVE DIRECTOR AND CHIEF CREATIVE OFFICER FOR ROMANIA AT MCCANN WORLDGROUP

Innovate by doing the wrong thing

11:00 - 11:30

University Presentation 2

11:30 - 12:00

Coffee Break

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Section 2

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12:00 - 12:30
Chacho
Chacho Puebla
CCO WESTERN EUROPE & REGIONAL CREATIVE DIRECTOR FOR LATAM AT LOLA MULLENLOWE

Advertising, Culture and Sustainability

12:30 - 13:00

University
Presentation 3

13:00 - 13:30
Nikiforidis2
Lazaros Nikoforidis
EXECUTIVE CREATIVE DIRECTOR AT DIGITAS UK

A creative on a date with data

13:30 - 14:00

University
Presentation 4

14:00 - 15:00

Lunch Break

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Section 3

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15:00 - 15:30
Peter-Loell
Peter Loell
DIRECTOR, DATA & TARGETING AT HEARTS & SCIENCE

Data vs Creativity: Round 2

15:30 - 16:00
Vranakis
Steve Vranakis
CHIEF CREATIVE OFFICER FOR GREECE AT GOVERNMENT OF THE HELLENIC REPUBLIC
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Yola Giftoula
CREATIVE DIRECTOR AT JOB ADVERTISING

Fireside Chat

16:00 - 16:30
Goodall
Simon Goodall
GLOBAL CHIEF STRATEGY OFFICER AT MULLENLOWE OPEN

The decade of data-inspired creativity

16:30 - 17:00

University Challenge - Results

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Speakers

Slide Yola Giftoula In this fireside chat, Steve Vranakis answers quite a few important questions including... Creative Director at Job Advertising Steve Vranakis Chief Creative Officer for Greece at Government of the Hellenic Republic Slide Chacho
Puebla How are we handling the impact that advertising has on local and global culture? What is our responsibility as communicators for building a sustainable society? CCO Western Europe & Regional Creative Director for LATAM at LOLA MullenLowe Slide Lazaros
Nikiforidis Was there ever a point in time when people weren’t mining and using information to inform their decisions and problem-solving process? Executive Creative Director at Digitas UK Slide Simon
Goodall Data has been the most disruptive thing to happen to the creative industries this decade. But with the 2020s just around the corner, what is next? Global Chief Strategy Officer at MullenLowe Open Slide Nicola
Kemp "How post-influencer culture is driving a new era of inclusive creativity Influencer has fast become one of the most toxic terms in marketing... Managing Editor, BITE at Creativebrief Slide Catalin
Dobre In a world where everybody is focusing on doing the right thing, sometimes we forget to be surprising. This is an exploration of the creative sparks... CEE Creative Director and Chief Creative Officer for Romania at McCann Worldgroup Slide Peter
Loell From the Cold North comes a cautionary tale about what happens when the marketing engine is fueled by the wrong mix of Data & Creativity... Director, Data & Targeting at Hearts & Science See more

Steve Vranakis

Chief Creative Officer for Greece at Government of the Hellenic Republic

Yola Giftoula

Creative Director at Job Advertising


Chacho Puebla

CCO Western Europe & Regional Creative Director for LATAM at LOLA MullenLowe

Lazaros Nikiforidis

Executive Creative Director at Digitas UK

Simon Goodall

Global Chief Strategy Officer at MullenLowe Open

Nicola Kemp

Managing Editor, BITE at Creativebrief

Catalin Dobre

CEE Creative Director and Chief Creative Officer for Romania at McCann Worldgroup

Peter Loell

Director, Data & Targeting at Hearts & Science

University Challenge

Some of the most creative minds among the Greek Generation Z are joining forces for a fascinating project.

Five teams from Greece’s top Universities will be challenged to create an advertising campaign promoting Greece abroad. The teams’ work will be based on a creative brief as well as guidance provided to them by top-level professionals, simulating the very same process that takes place at real -life ad agencies for major campaigns.

The results of their work will be presented and judged at a special event at the IMC 2019 on 11 December 2019.

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Gerasimos Katevatis

Executive Creative Director at ThinkDigital Group (TDG)

Olga Spathi

Head, reprise media Greece at IPG Mediabrands

Ilias Pantelopoulos

Managing Director at MRM//McCann

Lina Kiriakou

Founder at Dollphin | Human-centered Design advocate

The master of Ceremony

01. Fingerprint George Hadjipavlou George Hadjipavlou is a professional standup comedian since 2007. His introductory exposure to standup comedy took place in 2001 at Comedy Nights. A few years later he left the advertising industry to pursue his stand-up comedy passion. He is the first standup comedy performance host in Greece. In 2014 he created Stand Up for U, a comedy foundation that supports charity initiatives.

In addition to his performances, he has collaborated on shows and tours in Greece with Comedy Store comedians and in 2016 he created the Comedy club for children, the only Greek standup comedy show for children from 6 to 12 years old. Standup comedian

Price

IAB Members

€250 person
  • One Day Conference Ticket
  • Coffee-break & Networking
  • Lunch and Networking
Get Ticket

NON IAB Members

€300 person
  • One Day Conference Ticket
  • Coffee-break & Networking
  • Lunch and Networking
Get Ticket

Location
Village Cinemas @ The Mall Athens

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Get to the venue

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Here you will find the buses that stop by Village Cinemas: Ε14.

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Here you will find the Suburban Railway lines that stop by Village Cinemas: Π3.

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Here you will find the Metro lines that stop by Village Cinemas: Μ1.

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Village Cinemas @ The Mall Athens Αίθουσα Vmax Sphera

“Vmax Sphera” screen is the first of its kind in Europe and guarantees a whole different experience for the conference in a hall with 661 high quality seats, a 24-metre screen and an astounding Dolby Atmos® sound.

Organized by

Interactive Marketing Conference (IMC) is the annual conference organized by IAB Hellas. Over the last sixteen years, IMC has brought together the most prominent thought leaders from Greece and abroad to present, discuss and educate the market on all new things digital.