Data vs Creativity
The Great Frenemies
As the ad and marketing industry cautiously approach the 2020’s it seems that data and creativity are locked in a “bras de fer”: an arm-wrestling contest which could determine the evolution of brand communications for the rest of the 21st century.
Two venerable statesmen of advertising who shaped 20th century advertising have already placed their bets: Sir John Hegarty, warns that “Creativity is receding from the world of marketing and the obsession with data is to blame” whereas Martin Sorrell believes “the definition of creativity needs to change… Three drivers — technology, data and content are changing the nature of creativity."
Find out, on December 11, 2019, the eve of a new decade, what some of our industry’s brightest minds are thinking regarding the roles Creativity and Data will play at the IAB/IMC conference, “Data vs Creativity, the Great Frenemies”.
IMC 2019
Data vs Creativity
The Great Frenemies
08:30 – 09:00
Registration – Networking
09:00 – 09:30
Opening Statements:

James Nass
President IMC19

Spyros Papageorgiou
Chairman IAB Hellas

Giorgos Hadjipavlou
IMC19 Master of Ceremonies
Section 1
09:30 - 10:00

Nicola Kemp
MANAGING EDITOR, BITE AT CREATIVEBRIEF
Busting the influencer myth
10:00 - 10:30
University Presentation 1
10:30 - 11:00

Catalin Dobre
CEE CREATIVE DIRECTOR AND CHIEF CREATIVE OFFICER FOR ROMANIA AT MCCANN WORLDGROUP
Innovate by doing the wrong thing
11:00 - 11:30
University Presentation 2
11:30 - 12:00
Coffee Break
Section 2
12:00 - 12:30

Chacho Puebla
CCO WESTERN EUROPE & REGIONAL CREATIVE DIRECTOR FOR LATAM AT LOLA MULLENLOWE
Advertising, Culture and Sustainability
12:30 - 13:00
University
Presentation 3
13:00 - 13:30

Lazaros Nikoforidis
EXECUTIVE CREATIVE DIRECTOR AT DIGITAS UK
A creative on a date with data
13:30 - 14:00
University
Presentation 4
14:00 - 15:00
Lunch Break
Section 3
15:00 - 15:30

Peter Loell
DIRECTOR, DATA & TARGETING AT HEARTS & SCIENCE
Data vs Creativity: Round 2
15:30 - 16:00

Steve Vranakis
CHIEF CREATIVE OFFICER FOR GREECE AT GOVERNMENT OF THE HELLENIC REPUBLIC

Yola Giftoula
CREATIVE DIRECTOR AT JOB ADVERTISING
Fireside Chat
16:00 - 16:30

Simon Goodall
GLOBAL CHIEF STRATEGY OFFICER AT MULLENLOWE OPEN
The decade of data-inspired creativity
16:30 - 17:00
University Challenge - Results
Speakers





Puebla



Nikiforidis



Goodall



Kemp



Dobre



Loell

University Challenge
Some of the most creative minds among the Greek Generation Z are joining forces for a fascinating project.
Five teams from Greece’s top Universities will be challenged to create an advertising campaign promoting Greece abroad. The teams’ work will be based on a creative brief as well as guidance provided to them by top-level professionals, simulating the very same process that takes place at real -life ad agencies for major campaigns.
The results of their work will be presented and judged at a special event at the IMC 2019 on 11 December 2019.


Gerasimos Katevatis
Executive Creative Director at ThinkDigital Group (TDG)

Olga Spathi
Head, reprise media Greece at IPG Mediabrands

Ilias Pantelopoulos
Managing Director at MRM//McCann

Lina Kiriakou
Founder at Dollphin | Human-centered Design advocate
The master of Ceremony



In addition to his performances, he has collaborated on shows and tours in Greece with Comedy Store comedians and in 2016 he created the Comedy club for children, the only Greek standup comedy show for children from 6 to 12 years old.

Price
IAB Members
NON IAB Members
Location
Village Cinemas @ The Mall Athens

Get to the venue
Which Bus lines are passing by Village Cinemas at The Mall Athens?
Here you will find the buses that stop by Village Cinemas: Ε14.
Which Suburban Railway lines stop by Village Cinemas at The Mall Athens?
Here you will find the Suburban Railway lines that stop by Village Cinemas: Π3.
Which Metro lines stop by Village Cinemas at The Mall Athens?
Here you will find the Metro lines that stop by Village Cinemas: Μ1.
